Sneak Peak Fridays – Nostalgia Posters
It’s time for another #SPF (Sneak Peek Fridays) post! A few weeks ago, my team and I were tasked with the opportunity to make the NECCO HR Conference room more welcoming and inviting for future employee interviews. Since NECCO has such a historic background in candy manufacturing (over 150 years), I decided that we should [...]
Geoff Bloom candy, Design, packaging, posterColor Your Own Sweethearts
I was recently interview by the Editor-in-chief of Package Design magazine for my latest Sweetheart product (read the full article here). Color Your Own Sweethearts is the latest in our marketing efforts to reimagine the brand. We wanted to kids to be able to have a shareable valentine candy that they could creatively express themselves with. So […]
Geoff Bloom Article, awesomeness, candy, Design, gbloomdesign.com, Package Design Magazine, Sweethearts