Clark Rebranding Campaign

Redesign and marketing campaign for the classic Clark Bar. Aimed at rugged males aged 18-40, the marketing tagline read “Are You Clark Enough?” and TV/radio spots boldly exclaimed “Clark Bites: Eat them and walk among kings, ancient warriors, and men with thick heads of hair.” We overhauled the packaging with the revival of a white logo that stands out against a grunge-textured ruby red background (and on store shelves). To increase brand and product awareness, we placed detailed product shots front and center, highlighted by rugged textures and rich shadows. I worked directly with photographers, print vendors, and advertising media agencies to get this massive project off the ground.

New England Confectionery Co., Inc. (NECCO Candies)