A local legend in Marblehead, MA, Evan’s Deli was looking to step up their game with a new logo and a food truck in the heart of Boston. With a warm, inviting color palette and a refined illustration of Evan (the owner), their new logo has a timeless feel that translates well across multiple platforms (store front, food truck, website, menus, etc). The food truck design contributed to Evan’s Deli winning the people’s choice award for 2014 Best New Boston Food Truck.