NECCO Wafer Rebranding

Project Description

The Necco Wafer roll has had only a handful of design renditions during its 150+ years. I was honored with the opportunity to make the first major packaging overhaul since the early 1980s during my time as Creative Director for NECCO. The goal was to give the glassine wrapper a subtle yet modern facelift and a callout to the classic candy manufacturer’s USA heritage. It took some fine-tuning to keep the design similar in style and color for their current loyal customers while bringing in modern touches to gain a younger demographic.

Company

New England Confectionery Co., Inc. (NECCO Candies)

Category
Branding
Packaging Design
Art Direction
Illustration