Packaging plays a major role in getting a customer to purchase your product. As the lead designer for the Spotless Goddess, Kitchen Goddess, and Garden Goddess product lines, I aimed to give these lines of whimsical gadgets an equally whimsical packaging campaign. The packaging design received a 2012 GDUSA American Package Design Award, and was one of the first to spearhead the fashion forward movement for cleaning and gardening tools that we’ve seen so much of in the past few years. This project involved everything from logo creation, product and pattern development, tradeshow and marketing materials, and packaging design. I also worked directly with photographers and overseas manufacturing vendors to ensure quality and consistency in both the product and the packaging.