Zombie Food Packaging Design

New England Confectionery Co., Inc. (NECCO Candies)

Sometimes all a Halloween candy brand needs is a little attitude. For NECCO, I took an existing Halloween product and gave it a zombie makeover, creating packaging that was bold, creepy, playful, and built to stand out on the shelf.

And it worked. The design caught the attention of NECCO’s lead candy buyers and became the company’s first new Halloween SKU picked up by Walmart in more than four years. It went on to generate over half a million dollars in sales during its first season and landed in Walmart stores nationwide, with additional displays near the registers. Now that's some Design ROI!