Necco Wafer Packaging

November 16, 2014/0/0/

NECCO Wafer RebrandingProject Description The Necco Wafer roll has had only a handful of design renditions during its 150+ years. I was honored with the opportunity to make the first major packaging overhaul since the early 1980s during my time as Creative Director for NECCO. The goal was to give the glassine wrapper a subtle yet modern facelift [...]

Sweethearts Brand

November 14, 2014/0/0/

Sweethearts Packaging and Product Development Sweethearts, the Official candy of love, have been spreading the word of love on their tiny little hearts since 1866! This year marks their 150th anniversary and to celebrate, the packaging got a makeover like no other. We focused on a Clean, modern, youthful look that screams love & Candy! With the new look comes a revival of [...]

Evan’s Deli Branding & Food Truck

November 12, 2014/0/0/

Evan's Deli Food Truck & BrandingProject Description A local legend in Marblehead, MA, Evan's Deli was looking to step up their game with a new logo and a food truck in the heart of Boston. With a warm, inviting color palette and a refined illustration of Evan (the owner), their new logo has a timeless [...]

Penz Wedding Package

November 10, 2014/0/0/

Penz Wedding PackagePROJECT DESCRIPTION The couple wanted an elegant and timeless look that tied back to the vineyard where they were to be married. The package included a save the date magnet, wedding program, dinner and bar tasting menus, seating cards, table cards, and labels for custom home-brewed beer for their guests. Client Craig Penz [...]

Birthday Invites

November 5, 2014/0/0/

My Daughter is growing up way to fast, she's almost 4 years old. When I asked her what she wanted me to design for her birthday invites, she shouted out "Superheroes and Unicorns! I love unicorns daddy!" which lead to the creation of this awesomeness:

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Travel Poster Design

October 28, 2014/0/0/

Obscure Travel Poster Series - Winchendon, MAPROJECT DESCRIPTION The first in a line of obscure travel posters, this was made for friends in Winchendon, a rural town in western Massachusetts. The “‘toy town’ consists of a small downtown, a McDonalds, a plethora of trees and wildlife, and a large toy horse as its sole landmark. [...]

CSG Marketing

October 28, 2014/0/0/

CSG Marketing MaterialProject Description Marketing materials for Conservation Services Group, an energy efficiency company that works directly with local utilities. I handled the majority of their marketing, from direct mail campaigns, website development, trade show graphics, in-home assessment forms, Valpack inserts, and corresponding illustrations. Client Conservation Services Group CategoryMarketingTradeshow MaterialWeb DesignPhotoshopIllustration CLIENTS SAYI’ve worked with [...]

Catalog Production

October 28, 2014/0/0/

Catalog Production & Showroom PostersProject Description The biggest marketing tool for Boston Warehouse is their catalogs. Driven by current style trends in the housewares industry and sent out to major retail chains worldwide, these 60-80 page catalogs needed to be creative and eye-catching while also being straightforward and easy to read for wholesale clientele. I [...]

Logos & Branding

October 22, 2014/0/0/

Logo Design & BrandingProject Description Brand identity is an important issue for every company, so a great logo can play a major role in their success. Here’s a few of my favorites that I’ve worked on over the years. Client Various Freelance Clientele CategoryLogo CreationIllustrationBranding CLIENTS SAY“Geoff took my vision and made it a reality. [...]