I was recently interview by the Editor-in-chief of Package Design magazine for my latest Sweetheart product (read the full article here). Color Your Own Sweethearts is the latest in our marketing efforts to reimagine the brand. We wanted to kids to be able to have a shareable valentine candy that they could creatively express themselves with. So I set forth on making a hand designed black and white illustration that children could color in and write a note on the back of the box to their valentine. Our youngest fans, ages 5-12, are encouraged to submit their amazing designs to our Color Your Own Sweethearts Contest for a chance at the grand prize of a $1000 scholarship and the opportunity to create a Sweethearts phrase for Valentine’s Day in 2015!
Below is the article I was interviewed for and some images of the product.
You can find them on store shelfs right now at Target, Walgreens, Old Navy, Michaels, and your favorite local candy stores!